The Beaches of Fort Myers & Sanibel earns esteemed silver honor at 58th annual Adrian international awards competition

LEE COUNTY, FL – The Lee County Visitor & Convention Bureau (VCB) received a silver Adrian Award last night. The Hospitality Sales & Marketing Association International (HSMAI) honored the VCB’s accomplishments at an awards gala at the New York Marriott Marquis.

The annual competition – hosted by HSMAI professionals from all segments of travel, hospitality and tourism – drew nearly 1,200 entries from around the world.

Winners were recognized at the largest and most prestigious travel marketing competition in the world. The VCB, in partnership with its agency, MMGY Global, earned a silver award for social media.

The Beaches of Fort Myers & Sanibel received the silver honor for its “Snow for Sand” campaign, designed to promote the American Sandsculpting Championship while inspiring current and potential travelers to escape their present cold environments and book spring vacations to the destination. Another important goal was to encourage social media fans to upload photos of their best snow sculptures to Facebook. Entrants shared their entries on their social channels to garner votes. The entrant with the most votes was awarded a trip to The Beaches of Fort Myers & Sanibel to attend the American Sandsculpting Championship.

The campaign proved successful with 4.9 million Facebook impressions, 12.5 million Twitter impressions, 423 photo entries, and 8,319 votes. In addition, the sandsculpting event’s attendance reached record highs and many attendees shared their experience through social media.

“I’m very proud that over the years, the VCB has earned a number of Adrian Awards. In this competitive arena, winning another Adrian acknowledges our team’s tremendous success and underscores the impressive results we deliver for our destination,” said Tamara Pigott, VCB executive director.


EDITOR’S NOTE: The Beaches of Fort Myers & Sanibel in southwest Florida includes: Sanibel Island, Captiva Island, Fort Myers Beach, Fort Myers, Bonita Springs, Estero, Cape Coral, Pine Island, Boca Grande & Outer Islands, North Fort Myers, Lehigh Acres. For media assistance on the destination, please visit

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